Journal · Keywords
Keywords.
Every journal post on keywords: sourced answers on ranking on Google and being cited by AI assistants, written with the rules PARCHMNT applies to every page.
Topics
How Many Words Should a Blog Post Be to Rank? What Google Says
How many words should a blog post be to rank? Google says it has no preferred word count. What complete means, and where the 1,500 word targets came from.
KeywordsOctober 29, 2026How to Check If a Keyword Is Worth Writing About (Before You Spend a Day on It)
Search volume is an estimate and difficulty scores are guesses. How to check if a keyword is worth writing about by reading Google's first page, in ten minutes.
KeywordsOctober 29, 2026How to Tell If Two of Your Pages Compete for the Same Search
How to tell if two of your pages compete for the same search: filter Search Console by the query and read the Pages tab. What it costs, and the three fixes.
KeywordsOctober 29, 2026Short Tail vs Long Tail Keywords for a Small Business: Start Here
Short tail vs long tail keywords for a small business: what each is, why a newer site should start long tail, and a table of examples with what to expect.
KeywordsOctober 29, 2026Should I Write One Page per Keyword or Several per Page?
Should I write one page per keyword or one page for several keywords? One page per intent, from Google's own guidance. When a second keyword earns its own page.
KeywordsOctober 29, 2026Why Is My Blog Post Not Ranking? Six Causes to Check in Order
Why is a blog post not ranking? Six causes, in order: not indexed, wrong intent, no authority, a saturated search, competing pages or a dull title.