Journal · Writing
Writing.
Every journal post on writing: sourced answers on ranking on Google and being cited by AI assistants, written with the rules PARCHMNT applies to every page.
Topics
Do Blog Posts Need Images to Rank? What Google's Docs Say
Blog posts do not need images to rank, but real photos and alt text win image search, trust and AI answers. Which images help a post, and which ones to skip.
WritingOctober 29, 2026How to Turn a YouTube Video Into a Blog Post That Ranks in 2026
Transcripts do not rank. How to turn a YouTube video into a blog post that ranks: notes first, video under the answer, quotes word for word, VideoObject schema.
WritingOctober 29, 2026How to Write a Comparison Page That Ranks (and Gets Cited by AI)
Name real alternatives, say who should choose each, show your evidence. How to write a comparison page that ranks, with a sample table and Google's own rules.
WritingOctober 29, 2026How to Write a Title Tag That Gets More Clicks (Before and After)
Length, keyword near the start, one specific promise, a match with the page. How to write a title tag that gets more clicks, and why Google rewrites titles.
WritingOctober 29, 2026How to Write an FAQ Section That Ranks After Rich Results Ended
Which questions earn an FAQ, how long answers should be, and what Google's 2023 and 2026 FAQ rich result changes mean. How to write an FAQ section that ranks.