Journal · page 3 of 3
What it takes to be found now.
Topics
How to Write a Title Tag That Gets More Clicks (Before and After)
Length, keyword near the start, one specific promise, a match with the page. How to write a title tag that gets more clicks, and why Google rewrites titles.
WritingOctober 29, 2026How to Write an FAQ Section That Ranks After Rich Results Ended
Which questions earn an FAQ, how long answers should be, and what Google's 2023 and 2026 FAQ rich result changes mean. How to write an FAQ section that ranks.
KeywordsOctober 29, 2026Short Tail vs Long Tail Keywords for a Small Business: Start Here
Short tail vs long tail keywords for a small business: what each is, why a newer site should start long tail, and a table of examples with what to expect.
KeywordsOctober 29, 2026Should I Write One Page per Keyword or Several per Page?
Should I write one page per keyword or one page for several keywords? One page per intent, from Google's own guidance. When a second keyword earns its own page.
After publishingOctober 29, 2026What Is a Good Click-Through Rate in Google Search? By Position
Google publishes no target. What is a good click-through rate in Google search: the curve by position, with and without an AI answer, and how to fix a low one.
TechnicalOctober 29, 2026What Is IndexNow and Does Google Use It? (No, and Here Is Who Does)
What is IndexNow and does Google use it? IndexNow pings Bing and Yandex when a page changes; Google does not take part. The key file, the endpoints, who uses it.
TechnicalOctober 29, 2026What Is OAI-SearchBot and Should You Allow It? Yes, Here Is Why
What is OAI-SearchBot and should you allow it? It decides whether ChatGPT search can show your site. OpenAI's three bots compared, with the lines to add.
TechnicalOctober 29, 2026What Structured Data Does a Blog Post Need in 2026? A Short List
What structured data does a blog post need? BlogPosting, a Person author, an Organization publisher and breadcrumbs. Why FAQ and HowTo markup no longer pay off.
AI searchOctober 29, 2026Why Does ChatGPT Recommend My Competitor and Not Me? Four Checks
Why does ChatGPT recommend my competitor and not me? A four-step diagnosis: the crawler line, what the cited pages say, your own page, and the web around it.
KeywordsOctober 29, 2026Why Is My Blog Post Not Ranking? Six Causes to Check in Order
Why is a blog post not ranking? Six causes, in order: not indexed, wrong intent, no authority, a saturated search, competing pages or a dull title.